Ahmad Lala/AI Enablement LeadAbu Dhabi
Twenty years in communications taught me how organisations take up new things. Now I design and ship the AI tools a communications team runs on.
Enterprise work
Designed and shipped at G42, for executives, the communications team and the wider company.
Off the Record
Private media training for executives. A lifelike AI journalist listens, interrupts and presses. Afterwards you see yourself: the moments that mattered, measured and on video, ready to retake.
Six skill areas: voice, presence, language, technique, composure and message.
Product owner. I designed the skills framework and directed the build with two AI coding agents.
Next.js, Supabase, Tavus avatars, Deepgram speech analysis and Claude.
Messaging House
A company's strategic messaging, turned into speaking points, briefing memos and interview prep on demand. Ask by voice or text, and trace every figure back to its source.
Lets executives ask for what they need in the moment, and lets the comms team browse, draft and export.
No invented proof points. Where there is no sourced number, the assistant uses words instead.
Claude, voice input, and a knowledge base written so people can read it and agents can parse it.
MarComm Weekly
MarComm Weekly
The team's weekly board: a timeline to talk through, a quick update form, and an AI co-pilot that takes notes, moves dates and writes the minutes.
Live with the team · Next.js, Postgres, Claude or GPT
F1 Predictor
F1 Predictor
Colleagues predict each race weekend in thirty seconds. Picks lock at qualifying, results sync from a public F1 feed, and one leaderboard runs to the final race.
Live across the group · Next.js, Supabase
Independent work
Trading MagicIn active testing
Each persona reads the same market and commits to an idea: direction, entry, target, stop and a conviction score. Two models from different labs then review the whole floor and make their own call. Every run is versioned and scored, so I can tell a real signal from noise.
Underneath it sits a research engine. I test popular trading claims against 6.2 million one-minute bars going back to 2008, and I keep the results that fail as carefully as the ones that hold.
Illustration · a forecast cone from past moments like this one
My publication of tested AI workflow blueprints, prompt systems and stack guides. It reached 20,000+ monthly readers in its first run and relaunched in 2026 around agents and automation.
Visit the site›Two Python programming courses, taken by more than 7,000 learners. Teaching it is how I learned to explain technical ideas to people who don't write code.
Career
2026 – Now
Manager, AI Enablement & Knowledge Systems
Leading Marketing & Communications' move to an AI-native way of working, including a nine-agent production system.
2020 – 2026
Internal Communications, Lead of Function
Built the function from scratch and lifted positive sentiment from 51% to 85%.
2017 – 2020
Internal Communications Manager
Built the intranet and employee e-zine for a fast-growing workforce.
2015 – 2017
Internal Communications Manager
Led change communications through the merger that formed First Abu Dhabi Bank.
2012 – 2015
Editor
Edited Aviation Business Middle East and Logistics Middle East.
2004 – 2012
Journalism, communications and training
Sports reporting in Johannesburg and Dubai, then corporate communications and aviation English training in Jeddah.